DE
Mixed German and English
Customers hit untranslated or inconsistent content as they move from landing page to product, checkout or support.
German market readiness for international brands
Make your German customer journey feel native — and work at scale.
I help international e-commerce and digital product teams find and fix localization, content, UX and QA issues across the German customer journey — then build the workflows that keep quality consistent as you grow.
100%Job Success on Upwork
Top Rated PlusVerified Upwork status
5.0 / 5255 client reviews
437 jobsAcross localization & language work
$100K+Total Upwork earnings
Common challenges
Selling to Germany is more than translating a website.
The most expensive problems often sit between language, customer journey, content operations and the way new releases get localized.
AI
AI/MT copy that sounds translated
The meaning may be correct, but phrasing, tone and product language still feel foreign or generic.
Aa
Inconsistent terminology and tone
Du/Sie, product names, CTAs and recurring terms change between pages, channels or releases.
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German campaigns land on weak pages
Paid or organic traffic reaches pages that were translated later, partially, or without the campaign context.
€
Trust friction in the buying journey
Shipping, returns, payments, product information and reassurance copy do not fully match German customer expectations.
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The same issues keep coming back
Without a shared glossary, QA rules and a clean workflow, every campaign or release creates avoidable rework.
How I help
Find the issue. Fix it in context. Prevent it from returning.
I can join at the point where you need help now — and, where useful, turn the fix into a better repeatable process.
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German Market Audit
Review the German customer journey, localization quality, UX friction and high-impact content gaps.
Explore →✓
Localization & Implementation
Translate, rewrite, review and implement the German content directly in the tools your team already uses.
Explore →⚙
Localization Systems
Build terminology, QA rules, review flows and AI-assisted processes that make the next release easier.
Explore →↻
Ongoing German Market QA
Keep products, releases, campaigns and customer-facing content consistent as your German presence grows.
Explore →Focus areas
From market readiness to localization operations.
Four areas where I can move from diagnosis to practical delivery.
German Market Readiness
See the German experience the way your customer sees it.
I review the journey as one connected experience instead of treating every page or string as an isolated translation task. The goal is to identify what creates confusion, weakens trust or simply does not feel native in Germany.
- Homepage, landing pages, product/feature pages and navigation
- Language consistency, tone of voice, terminology and untranslated content
- Trust, shipping, payments, returns and customer-facing reassurance
- Campaign-to-landing-page consistency and high-impact conversion friction
- Prioritized findings by impact, effort and confidence
AuditPrioritized findingsGerman market contextActionable fixes
Shopify & E-Commerce
Make the German storefront feel intentional, not translated.
I work across the content that actually shapes an e-commerce journey — and, where access allows, directly inside the localization and content tools instead of handing your team another spreadsheet to implement.
- Product pages, collections, metafields, filters and navigation
- FAQs, shipping/returns, cart and checkout-adjacent messaging
- Landing pages, campaign content, newsletters and lifecycle copy
- Shopify Translate & Adapt, Weglot, T-Lab and in-context QA
- Glossary and tone-of-voice consistency across ongoing updates
ShopifyWeglotT-LabProduct contentIn-context QA
SaaS & App Localization
Natural German inside the product — not only on the marketing site.
For software, good localization has to work in context. I review language together with UI constraints, recurring terminology and the product flow so the German experience stays clear from onboarding to help content.
- UI strings, onboarding, notifications, settings and app-store content
- Websites, landing pages, help centers and product education
- Character limits, placeholders, variables and layout fit
- Direct Figma review and TMS-based localization workflows
- Terminology management and in-context linguistic QA
FigmaTMSUI localizationCharacter limitsLQA
Localization Systems & QA
Fix the process, not only the next string.
When the same quality issues keep returning, I help turn the recurring fixes into reusable rules and a cleaner review workflow. AI can speed up repeatable work, while human judgment stays at the final quality gate.
- AI/MT translation review and failure-pattern identification
- Glossaries, style guidance and tone-of-voice rules
- QA checklists, release gates and clear human review points
- Content handoffs and implementation checks across teams/tools
- Practical automation opportunities only where the process is already understood
AI-assisted QATerminologyStyle guideHuman-in-the-loopRelease QA
Selected experience
Proof from real client work.
The positioning is new. The underlying work is not: localization, German-market QA, e-commerce customer journeys and implementation already overlap in current client projects.
E-Commerce · Customer Journey
German-market localization & conversion
Website and customer-journey audits, PDP/checkout recommendations, market research, German copy, campaign localization and CRM/lifecycle work for an international brand.
Shopify · Website QA
Localization audit + live implementation
Page-level QA, MT post-editing, category/product prioritization, Weglot implementation checks and recurring terminology/workflow improvements for a German storefront.
SaaS · Digital Products
German localization across product and marketing
Website, UI and marketing localization for international digital teams, including work connected with monday.com, HeyGen and other SaaS/app clients.
About
Hi, I’m Marc.
I’m a bilingual German-English localization professional with more than a decade of language, e-commerce and customer-facing experience. Before focusing fully on localization, I worked in e-commerce and account management, including running a German online store and retail operation.
Today I work across e-commerce, SaaS, apps and AI-assisted localization QA. I’m at my best where language, customer journey and operations overlap: finding what feels wrong to a German user, fixing it in context, and making the process easier to repeat.
German & English · bilingualE-Commerce & SaaSShopify · Weglot · Figma · TMSAI-assisted QA
Let’s make it work in German
Planning to grow in Germany?
Send me your store, product, app or landing page and tell me what you want to improve. I’ll help you identify a useful first step.
marc@makepeace-services.com